By 2025, 72% of all internet users will only use smartphones to access the web. Global smartphone adoption continues to grow which is what led to this prediction.
A lot of internet users nowadays prefer accessing the web from a smartphone or mobile device. Because of this, it’s important that your business adapts to make your products and services more accessible to these users.
Not convinced that your business needs mobile web development? Keep reading to learn the benefits of having a mobile-friendly website.
Helps Establish Brand Value
One benefit of mobile web development is that it helps establish brand value. When you have a website developed for both desktop and mobile use, consumers will visit your site and find the information they are looking for.
You’ll get more customers that use tablets and smartphones to research brands. Websites that aren’t mobile-friendly won’t be seen as established brands in the eyes of mobile users.
In a crowded market, your brand can stand out with a mobile website. This means visitors are more likely to take the time to place an order with you and keep coming back for your services.
The sites that provide better mobile user experience will come out on top. A mobile website that is easy to navigate and reflects your brand will shine brighter than the competitors.
Mobile websites provide more accessibility to users on the go. Accessibility and compatibility are two of the best benefits of mobile websites.
Your target audience will be able to visit your website no matter what device they are on. In contrast, if you opt for a mobile application, not every user will have access to your app because of their devices.
However, there are benefits of creating a mobile app for business. If you decide on implementing a mobile app, you’ll still want to ensure your business website is optimized for mobile.
Reduces Load Time
A mobile-first design will help reduce website load time on tablets and mobile phones. Providing a good user experience is of the utmost importance when it comes to online businesses.
Consumers don’t want to wait long periods of time for a web page to load. It’s typical for website users will only wait a few seconds before moving on to a competitor.
Mobile users aren’t using their smart devices for longer periods of time. Instead, they use them more often but in shorter intervals.
For example, they might check their phone during a work break or while standing in line at the grocery store.
For this reason, they don’t have time to wait for huge graphics to load or to scroll through various website pages to find what they are looking for.
Mobile-optimized websites load faster on mobile devices so you don’t have to worry about losing a potential customer from slow load times. These websites are designed with mobile user behavior in mind.
Higher Google Ranking
Mobile development services can create a mobile-friendly website that helps you rank higher on Google. Mobile optimized sites are easier for consumers to find when they search for services and products online.
Google changes its algorithm often, but it always favors websites that are responsive on desktops and mobile devices. When you optimize your site for mobile, you won’t be penalized for duplicate content either.
In addition to a better search engine rank, your unique mobile URL results in a stronger linking setup. All backlinks will go to the same domain instead of splitting between mobile and desktop websites.
Attracts Local Customers
Search engine optimization (SEO) will increase your Google ranking and help you attract more local customers. Many people walking and researching on their mobile devices are looking for businesses near them.
These people are making specific searches and are likely ready to buy something. If a searcher is near your physical location, they can find your website during a mobile search.
Poor mobile SEO translate to poor local SEO. Without implementing SEO techniques on a mobile website, local customers won’t drop in and make a purchase.
Don’t hurt your ability to attract local customers by ignoring the need for a mobile optimized website.
More Social Media Shares
Mobile devices make it easier to share interesting posts, articles, and pictures with others. Social media buttons are everywhere when using a mobile device. If not a button, the word “SHARE” is featured in an obvious place.
When your site looks clean, is mobile-friendly, and loads quick enough, visitors are more likely to share your page with their followers and/or friends.
Visitors won’t recommend a website that looks spammy or overbearing. Mobile optimization favors responsiveness. If it can impress Google, it can impress your visitors.
When your website is shared through social media, you can increase social media followers and turn those followers into real customers. Make sure your social media profiles have your website URL on them.
Mobile advertising is less obstructive than ads on desktops. Mobile devices provide convenience and are popular for website browsing because there are less ads out there.
When a user clicks content to view, the content is the prominent object on the viewing page. Work with Indianapolis Web Design to provide users with an experience that minimizes annoying ads.
Ads tend to skew the overall message, especially when they take up most of the page. Ads are also slow to load because they come with large images. This can use a lot of data on a mobile device.
Do You Need Mobile Web Development?
Every business in any industry can benefit from mobile web development. Without a mobile-friendly website, you will likely miss out on a huge chunk of customers that regularly use mobile devices to research products and services.
This guide should convince you that you need a mobile-friendly website. When you work with a web design company to create one, you’ll reap all of the above benefits.
For more informative articles that can help your business, keep coming back to this website.