Social Media

The Complete Guide to Social Media Monitoring

Social media presently takes up a huge part of our society today. It is how we communicate and interact with the outside world, and it is also a perfect way to market your business or product. Social media monitoring allows you to see what people are saying about you and your company on social media channels like Facebook, Twitter, Instagram, YouTube, etc. You can react in real-time when necessary.

Social media can be used for everything from building your brand to marketing products. But the key to using social media effectively is your monitoring of social media so that your brand doesn’t get overlooked.


What is social media monitoring?

This refers to using social media channels to track what is being said about your business or industry. For example, if you are running a marketing campaign for your company, you want to know what people think of it.

Monitoring social media is essential because it’s where conversations happen. This allows businesses to respond immediately to any negative or positive feedback on social media channels.

Monitoring can help companies learn about their audience and how satisfied customers are with the products/services being offered, which helps improve future campaigns and customer service experiences.

Social monitoring also allows brands/companies to connect with current users by engaging them directly through commenting on posts that mention their brand name or product so that they continue feeling valued and remain loyal fans rather than potential defectors who could share bad reviews online which have the ability to spread like wildfire.

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Tools for monitoring social media

Several tools can be used to monitor social media.

Some of the most popular ones include Hootsuite, Meltwater, Social Mention and Brandwatch, which all offer different features for monitoring on different platforms. Each one has its strengths, but they are great ways to keep up with what is being said online about your brand or industry as a whole.

They also allow you to schedule posts/tweets on Twitter etc., so that you never miss an opportunity to respond when necessary.



It offers a wide range of features that can be used to monitor social media.

It is one of the most popular platforms for monitoring because it allows users to track mentions across different networks at once with real-time results so they can respond quickly if necessary. This tool also offers scheduling, analytics and reporting, which are useful tools for businesses looking to use social media monitoring as part of their marketing strategy.

It is available on both desktop and mobile devices, making it easy to access no matter where you are or what device you’re using.

Hootsuite is free, but paid plans offer more advanced features depending on your business needs/budget.



Meltwater is an alternative option for those who want simplified yet sophisticated content monitoring.

It is a great tool for companies looking to do business with various media outlets because it can be used to search through written articles and news stories across the web in real-time, which allows users to discover press mentions they may not have been aware of before that could potentially drive new leads or sales.

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Meltwater offers both free and paid plans depending on your needs/budget. There are also mobile apps available for both iOS and Android.


Social Mention

This tool provides real-time social media monitoring across different platforms, including Twitter, Facebook etc., which makes it a great option if you’re looking to track mentions on multiple networks at once.

It also offers several advanced features that can be used depending on your business needs/budget, such as sentiment analysis (the ability to measure the overall feeling of posts), keyword tracking (lets users find new trending topics) or topic tags (people who mention specific hashtags).

Social Mention is free, but there are paid plans that offer more in-depth analytics and additional tools.



Brandwatch is a great choice for those who want to monitor things such as competitor activity, brand sentiment and overall market trends, which can be helpful when developing future campaigns.

It offers easy-to-use tools that make it simple to generate reports on what has been said about your company or industry in real-time across multiple platforms, including Twitter, Facebook etc., so you know exactly how your business/brand is being perceived online at any given time.

Mobile apps are available for both iOS and Android devices, making them convenient to access no matter where you go.

There is also a plan with advanced features if required. Brandwatch is available as a free trial for 14 days, then paid plans to start at $800 per month.


What are the benefits of social media monitoring

  • It allows you to keep track of what is being said about your brand and industry as a whole.
  • It also allows you to schedule posts/tweets on Twitter etc. so that you never miss an opportunity to respond when necessary.
  • You can discover press mentions across different networks, monitor competitor activity and get a better idea of how your company is perceived online, which are all great ways to benefit from social media monitoring.
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Who is a good candidate to use this tool

Monitoring is a great option for any company looking to track what’s being said about their brand/industry. It can also be beneficial to companies who have social accounts and want to schedule posts in advance or those concerned with how they’re currently being perceived by others online, including small businesses-to-large corporations.



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